Flipside Adventures is a Kiwi-owned adventure company and one of Ha Giang’s long-standing tour operators, with more than a decade of experience in the region.
Its approach combines deep local knowledge and off-the-beaten-path exploration with New Zealand-influenced standards around safety, preparation and responsible adventure, for travellers who want to go further without compromising on how the journey is run.
The project began with a brand film and photography library designed to capture what travelling with Flipside actually feels like.
Over 6 days, our team travelled alongside real guest groups through Ha Giang. 4 months later, we returned for another 2 days to photograph Flipside’s completed accommodation and properties.
The final work included a main brand film, a shorter website edit and an evergreen image library. Our work later continued into ongoing website management and maintenance.
Our role was to translate the Flipside experience into a visual language people could understand before experiencing it themselves.
Working across film and photography, we captured the journey from the inside, the landscapes, movement, people, culture, accommodation and smaller interactions that shape it.
That immersion also gave us the context to later manage the website originally built by Where In Vietnam, with a clear understanding of the brand and its content.
The challenge was to stay responsive while still creating work that felt intentional, cinematic and commercially useful without making the experience feel staged.
The first 3 days were the most demanding. Filming real guests meant working around changing routes, limited shooting windows and unpredictable weather, with few moments that could be repeated.
We had to make the right decisions in real time and sometimes the least predictable moments became the strongest parts of the final work.
Balance commercial clarity with lived experience.
For the brand film, 2 videographers worked from different perspectives: one focused on composition, landscapes and the broader commercial story; the other stayed closer to candid interactions and smaller, feeling-led moments.
We kept the crew lean and equipment light, allowing us to move with the groups and respond quickly as conditions changed.
Join the experience rather than interrupt it.
By working from inside the experience, we created film and photography that reflected Flipside’s energy, care and sense of adventure. The result was a visual identity that felt distinctly theirs in a crowded market and work the team was genuinely proud to see representing them.
Producer: Ha Phan
Creative Director: To Uyen Dinh
Videographer: Anh Son Le + Thinh Nguyen
Drone Operator: Tung Toc Tum
Photographer: An Nguyen + To Uyen Dinh
Gaffer: Quoc Duong Le
Video Editor: Huy Nguyen
Delivered in partnership with Where In Vietnam
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