Chôm Chôm Travel is a boutique adventure travel agency creating immersive, off-the-beaten-path experiences across Vietnam.
Through local knowledge and trusted connections, they curate journeys across different destinations, activities and ways of experiencing the country.
Chôm Chôm Travel came to us to build a new website that could better represent the breadth of their adventures and the personality behind the brand.
We led the project from website structure and UX/UI through content writing and WordPress development, translating their existing company materials into a complete digital experience.
To turn the depth of Chôm Chôm’s offering into an experience that felt clear, engaging and unmistakably theirs.
We shaped the website structure, content and visual experience together, creating a system that could hold a wide range of adventures while keeping the brand easy to understand and enjoyable to explore.
Chôm Chôm speaks to travellers across different ages, nationalities and travel styles, while offering a wide range of experiences throughout Vietnam.
The website needed to feel premium without becoming exclusive, relatable without becoming casual, and broad without feeling overwhelming.
At the same time, Chôm Chôm wanted every part of the experience to feel fun, expressive and full of narrative, not like a conventional travel catalogue.
Give the variety a clear structure, then give the structure personality.
We organised a broad range of destinations and activities into an experience travellers could navigate intuitively, while using storytelling throughout the site to keep discovery at the centre.
Content, imagery, interaction and layout were considered together so even functional moments could carry the personality of the brand.
This allowed the website to speak to a broad audience without becoming generic.
Over 3 months, from research to final delivery, we created a polished, approachable digital experience that brings Chôm Chôm’s breadth of adventures into one clear, playful journey. Built in WordPress, it gives the team room to keep growing as new experiences and stories are added.
Chôm Chôm brought the adventures, local knowledge and stories. Together, we built a digital world people want to explore and one the Chôm Chôm team is proud to call their own.
BA + PM: Ha Phan
UX-UI Designer: Thuy Linh Nguyen
Developer: Quoc Thai + Duy Nguyen
Tester: Mai Le
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hello@risehubagency.com
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Add: No 71, Nguyen Chi Thanh, Ba Dinh, Vietnam